Self-Publishing vs Traditional Publishing: Which Is Better?

I just read a great article by Gary Smailes that does a fantastic job of outlining the differences between Traditional Publishing, Indie Publishing, and Self-Publishing. I highly recommend it to anyone that is considering publishing. The first thing I always ask my clients is, "What is your reason for publishing?" Keep that in mind as [...]

The Difference Between Publicity vs Marketing

Differences between Publicity vs Marketing This was a lesson I learned not long ago when I was searching for help with marketing. Marketing focuses on advertisements, radio, TV, and newspapers—even blogs. Publicity is when OTHER people are talking about your book. A publicist is paid to pitch your books to magazines, TV, radio, etc in [...]

Where do Agents Fit in?

Where Do Agents Fit In Some publishers won’t talk to you without an agent. Agents have contacts with various publishing circles and pitch your manuscript to publishers on your behalf. The better deal they get for you, typically the more money they make, so they are motivated to get you as much as they can. [...]