Adriana Waterston is a recognized expert on the U.S. Hispanic and multicultural market; she is often quoted in the trade and consumer press and her articles on the topic have been published in various media industry publications including Multichannel News and Sky REPORT. Adriana is often invited to speak at industry events and conferences such as the Hispanic Television Summit and those hosted by NCTA (National Cable and Telecommunications Association), NAMIC (National Association of Multi-ethnicity in Communications), CTAM (Cable and Telecommunications Association for Marketing), the ARF (the Advertising Research Foundation) the OCTA (Oregon Cable and Telecommunications Association), and AHAA (Association of Hispanic Advertising Agencies), among others. She is also the lead organizer and co-host of the annual Multicultural Media for Multicultural America Forum, a New York City event that draws a crowd of over 300 media and advertising executives, now in its 12th year. Adriana has been named one of the industry’s “Most Influential Minorities in Cable” by Cablefax Magazine, and has received CTAM TAMI award for her work in multicultural marketing.
Adriana is a graduate of Brandeis University in Waltham, MA and the proud mother of a bilingual kindergartener, Micaela Louise.