Author Academy

Author Academy, author, wroter, manuscript, workshop, publish, class, teaching, learning

Go from Writer to Published Author

Our next Author Academy class will be at the Launchpad in New Town, Williamsburg, VA, above Paul's Deli.

Sat, Jul 28 from 8 am-5:30 pm (lunch is included)
Sun, Jul 29 from noon-5 pm

Cost: $387 if received before July 15.


Pay $387 before Jul 15


Orientation to the Author’s World
What’s the difference between an author and a writer? Is there one? Does it matter? In this series, we will examine what it takes to go from being a writer as a hobby, to being a published author. The first question to ask yourself is, why are you writing? Where do you want to be five years from now? Let's discuss your workspace, techniques for optimum writing time, and different tools of the trade.
Talk the Talk
It takes a cast of characters to produce a good book. Get the lowdown on what to expect from each. Learn to talk the talk when dealing with editors, agents, printers, and publishers. This is a must no matter which publishing route you elect.
Publishing Options and Pointers
In the digital age, the face of publishing has been transformed. No longer does an author have to wait by their mailbox for an acceptance (or rejection) notice from one of the five top publishing houses. Dawn Brotherton, owner of Blue Dragon Publishing, LLC, will walk you through some options and discuss what to look for when choosing a publisher.
Obstacles to Creativity
How’s the writing going? Getting stuck? We will discuss ways to work through writer’s block. Together, you will learn techniques to help you decide which path to take for your story.
Realistic Expectations
Setting realistic goals is important for any venture. But how do you know what’s realistic? We’ll go through a sample timeline to help you determine how long it will take to get your manuscript published once you’ve finished writing it. Many decisions need to be made, from cover design to book size to revisions. Editing is at least a three-step process.
Query Letters, Plot Summaries, Pitches
The query letter is a thing of mystery that gives you one to two pages to sell your manuscript to an agent. We’ll hit the highlights and discuss what makes a good query letter standout. Whether you go traditional publishing or go it alone or select hybrid services, pot summaries and pitches will come in handy.
Social Media and Marketing

This class expands on what happens with the published book.  It’s never too soon to think about selling your book. Social Media can be overwhelming these days; especially for those of us that didn’t grown up with it. We are bringing in Sheryl Sulouff of Paraclete Marketing to discuss social media marketing with you. You will go home with not just your own social media calendar, but also armed with resources.

Electives will be offered at a later date

Elective: Marketing Plan
You know you need to do it. If you’ve been putting it off, let us walk you through it together. Brainstorm out-of-the-box places and tools for marketing your book. Bring your computer and go home with a completed marketing plan.
Elective: Headshots

Authors are a brand in themselves. You need to present yourself as an author. We’ll have a photographer on hand to take headshots for your website and business cards. Dress nicely!